All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest. 01/2016
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Baden-Wuerttemberg awarded pioneers of the new mobility

Among the award winners of the Baden Wuerttemberg Regional Prize "Heroes of the new mobility" awarded for the first time: bicycle tester Dirk Zedler (in the photo on the right), founder and managing director of Zedler – Institut für Fahrradtechnik und -Sicherheit GmbH...

Minister Winfried Hermann and Dirk Zedler
Minister Winfried Hermann and Dirk Zedler

The Regional Prize "Heroes of the new mobility" is to honour the commitment for the new mobility. By the end of November a number of personalities were awarded for their commitment to sustainable mobility. Dirk Zedler was awarded for his long-standing commitment to the safety and user friendliness of bicycles and pedelecs.

The Regional Prize was handed over personally in form of records and material prizes to the award winners by Baden-Wuerttemberg’s Minister for Transport and Infrastructure Winfried Hermann (in the photo on the left).

"The fact that I was elected 'hero' is all the more encouraging as we don’t have a strong public presence with our business fields experts’ reports, testing services and technical documentation." This is for the bicycle tester "a clear signal that not only the jury, but also the Baden-Wurttemberg Ministry of Transport and Infrastructure take notice of the bicycle and the pedelec as equal means of transport", Dirk Zedler proudly states.


Author: Jo Beckendorff/Zedler – Institut für Fahrradtechnik und -Sicherheit GmbH

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