With this intention in mind the state award "Heroes of the new mobility" was initiated. From numerous applications and nominations an expert jury elected ten award winners, among them Dirk Zedler, founder and managing director of Institut für Fahrradtechnik und -Sicherheit. According to the jury, the heroic thing about the bicycle tester is his commitment for a worldwide safe use of (electric) bicycles as environmentally friendly means of conveyance.
"The fact that I was elected 'hero' is for me a clear signal that not only the jury, but also the Baden-Wurttemberg Ministry of Transport and Infrastructure take notice of the bicycle and the pedelec as equal means of transport", says Zedler happily. For more than twenty years now Zedler has been acting successfully as bicycle expert. On the basis of this experience the company based in Ludwigsburg develops user manuals for all types of bicycles and bicycle components which are sold in more than 30 languages. The customers are not only from Germany, but also from other European countries as well as from Canada and China.
In another business division, the engineers around bicycle expert Dirk Zedler develop and build testing systems for the measurement of riding characteristics, for the determination of impact and overload behaviour as well as for fatigue tests of bicycle frames and bicycle components.