All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest., 2018/06/29
Reading time 2:30 minutes

40 products receive Eurobike Award 2018

The die is cast - Every year the Eurobike Award is eagerly awaited by the cycle industry. Whereas the participating companies are looking forward to receiving an award, the prize gives a first overview of the most exciting novelties for the entire sector. For 366 products from various categories applications were sent in, thus reflecting the whole range of innovative force in the sector. 40 products were particularly convincing, twelve of them will even receive a Gold Award. Two Green Awards for sustainability were awarded in addition.

The six-strong expert panel of judges of the 14th Eurobike Award

With 366 product the number applying for the coveted Eurobike Award was quite huge. For the expert panel of six it was a challenging task including a two-stage process to select from a multitude of applicants the product novelties worthy to receive the award.

This task was not only handled with a lot of expertise among the panel members, but also with partly different views on the products handed in. The special-interest media was represented in the Eurobike Award panel by the journalists Marta Villa and Sissi Paersch. Wolfgang Hohman managing a much noticed cycling shop in Dubai had a commercial point of view. As textile designer and endurance athlete the Brit Cat Heraty put in bikewear competence and more, whereas panel member Tarek Rasouli contributed his inside knowledge of the mountain bike scene. With Dirk Zedler a renowned expert for bicycle tests and product safety contributed his professional opinion to the decisions of the judges.

At the end of the two-stage process the expert panel of judges finally agreed on 40 products which will be displayed as trend setters on a prominent stage in a special show at Foyer West of the Friedrichshafen Eurobike Show. For 12 products that in the judges’ opinion had a particularly high innovative character, the Eurobike Award was gold-plated in addition. Furthermore, two other product novelties received the special Green Award in the field of sustainability.

“The bicycle market is currently facing many new influences, such as modified demands on mobility, but also an increasing influence due to digitisation. The Eurobike Award also documents with how much bravour this challenge is handled by the market players in the cycle industry. It offers once again a concentrated view on the innovative future of the bicycle market”, says Eurobike project leader Dirk Heidrich.

Like every year the winners of the Eurobike Award still have to be patient until the curtain rises for the particularly prestigious Gold Awards. These will be published on the first day of the Eurobike Show (Sunday, July 8) during the Award ceremony at Foyer East.

Author: Press release
Photo: Fair Friedrichshafen

Go back