All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest., 2016/10/06
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Zedler-Institut awarded in economic competition

Finalist in the competition "Grand Prix of Small and Medium Business"

Zedler-Institut, Ludwigsburg, is happy about another award. In the annual business award of the German Oskar-Patzelt-Foundation the company was honoured as one of five finalist in Baden-Wuerttemberg’s "Grand Prix of Small and Medium Business". In the laudatory speech Zedler-Institut was honoured as driving force in the cycle industry’s progress:

Dirk Zedler among the finalists during the prize giving ceremony

"Since the foundation of the company Zedler-Group has been struggling for the improvements in the technology, quality and safety of bicycles and pedelecs."

Another point that impressed the organisers in particular was the environmental and social commitment. As examples for this commitment they emphasized the motivational incentives for the employees to commute by bicycle or the fact that Zedler-Institut established a bicycle workshop which is open to pupils and asylum seekers for free.

Company founder Dirk Zedler is very happy that his company was able to make it through to the final of the economic competition: "The award is a great honour for us as well as a significant recognition of the bicycle. It underlines that Germany’s bicycle industry has gained in importance and no longer the need to fear comparison with other industrial sectors."

Annual prize giving ceremony

The annual business award of the German Oskar-Patzelt-Foundation is regarded as one of the most coveted business awards in Germany. In 2016 4,796 companies were nominated for the "Grand Prix of Small and Medium Business" in Germany, in Baden-Wuerttemberg alone these were 874 small and medium-sized companies. The companies themselves cannot apply for the business award, they must be nominated by the municipalities, associations, institutions or other companies. The competition criteria include the overall development of the company, its efforts to maintain jobs or create new ones, the determination for innovations, modernisations, regional commitment as well as service, customer proximity and marketing competence.

Author: Jürgen Wetzstein

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