All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

Südwest Presse Ulm 2012/02/24
Reading time 0:40 minutes

The tradition of the island

Reader’s question: Why is the chain of all bicycles on the right side? - The simplest answer is: Because this has always been the case. But that is not an explanation. Here it is: The bicycle was not only invented and developed in Germany, but also in France and England. It’s in the country which has never known anything else than left-hand traffic that the drive and the chainwheel connected to the sprocket at the rear wheel with the chain was developed.

As most of the people mount a horse from the left side – in former times an important means of transport - and as draught animals of carts were led by people walking on their left side, one was used to walk on the left of them and to mount the bicycle from the left. Drive and chain were consequently built to the right side to prevent oneself from getting soiled or injured.

"And later on this was not questioned anymore", says the Ludwigsburg bicycle expert Dirk Zedler. The chain remained on the right side. But: In the museum of his loss adjusting office there is one bicycle with the chain on the left and bicycles with chains on both sides. But these are exotic models.

Author: lk

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