All about bicycles, electric-assisted bikes, technology and safety in the press

In our daily work as we deal with bicycle safety, technology and user manuals we come across lots of safety risks. The most frequent ones are published in articles of the leading German special-interest magazines TOUR – Europas Rennrad-Magazin Nr. 1, BIKE – Das Mountainbike Magazin Europas Nr. 1 and E-Bike – Das Pedelec-Magazin to make this information important for the sector accessible to a wider public.

For many years now the Eurobike Show Daily accompanying the annual international Eurobike Show has given us the opportunity to publish our perspective on major developments in the cycle industry in full-page articles.

We also speak regularly in independent lectures about all topics relating to bicycle technology and bicycle market. In addition, we are regularly cited by further special-interest magazines or trade journals as well as more and more by radio and television and in their media reports, which shows us that we are completely right with our information. The section NEWS informs you about the latest news from our specialist fields. The reports and publications of this section are listed chronologically or according to topics of interest.

SAZbike 01/2020
Reading time 1:10 minutes

25 years – insiders report

Dirk Zedler

The bicycle has left the car behind. Congratulations to SAZbike on a quarter-century in which the cycle industry has completely reinvented themselves.

Right at that time when you started your reporting a few young engineers chose to join the cycle industry due to the fascinating varieties of using the bicycle, such as mountainbiking and triahtlon, among them the three Peters (Denk [Hot Chili, later Scott, Cannondale, now Specialized], Schlitt and Böhm [both ADP Rotwild]). The long-established manufacturers had concentrated on ever cheaper products and lost ground as a result. New players with fresh ideas could successfully enter the market.

At “TOUR - Das Radmagazin”, Germany’s most important road bike magazine, I met Robert Kuehnen, another bicycle-enthusiastic engineer. End of 1994 we had finished the first test machines, so to say the big bang for measured values to become part of serious bicycle development. Today, no one would seriously pretend that this engineering procedure heavily criticized by many long-established companies had not an enormous impact on bicycle development. In major technologies, such as carbon or electromobility, the masterminds of the cycle industry have left behind other industrial sectors like the automotive sector today. What I am particularly happy about as a bicycle and e-bike expert is the fact that both safety and lighting technology have made a giant leap forward in the past two decades. There is already today as well as in future no argument any longer against using a bicycle or e-bike.

Go back