All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

SAZbike 01/2018
Reading time 0:20 minutes

Cycle industry in need of hard lobbying

The cycle industry is in need of hard lobbying (not only) in Berlin. It would be a good idea for the cycle industry to stand together and to think big. 

Dirk Zedler

What they do right now is taking half-measures. What we need, however, is doing things in a big way and that not only for the bicycle, but for livable cities. The approaches are great, the support inside the industry however rather modest. My Christmas wish: Wallets open for a common goal on a large scale.

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