All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

SAZbike 14/2018
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Dirk Zedler in the interview

In this regard we have to rethink. As recalls are not negative, but lived customer service.

We experience that manufacturers give far too little thought to improve this together with the retailers. Retailers and manufacturers must act as team. A recall brings the customer into the shop. What a chance! But unfortunately often unused and often quite a few retailers loose their customers due to delays of dates etc. For this reason: move together and think positively considering the needs of the customer and the sale.

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