All about bicycles, electric-assisted bikes, technology and safety in the press

In our daily work as we deal with bicycle safety, technology and user manuals we come across lots of safety risks. The most frequent ones are published in articles of the leading German special-interest magazines TOUR – Europas Rennrad-Magazin Nr. 1, BIKE – Das Mountainbike Magazin Europas Nr. 1 and E-Bike – Das Pedelec-Magazin to make this information important for the sector accessible to a wider public.

For many years now the Eurobike Show Daily accompanying the annual international Eurobike Show has given us the opportunity to publish our perspective on major developments in the cycle industry in full-page articles.

We also speak regularly in independent lectures about all topics relating to bicycle technology and bicycle market. In addition, we are regularly cited by further special-interest magazines or trade journals as well as more and more by radio and television and in their media reports, which shows us that we are completely right with our information. The section NEWS informs you about the latest news from our specialist fields. The reports and publications of this section are listed chronologically or according to topics of interest.

SAZbike 17/2017
Reading time 0:50 minutes

Go West?

A small, but growing number of manufacturers produce their products, at least partly, in Europe. Where beats the heart of the cycle industry in future?

SAZbike asks

What do you think about the idea of moving more production plants to Europe?

Dirk Zedler, managing director, Zedler-Institut

In principle, this is a good idea because relocating the production from Asia to Europe can improve the product quality. This is due to the fact that there are less language and cultural barriers within Europe and that routes are shorter. In Eastern Europe customers have the opportunity to visit production more often and to communicate to the producer more directly and more open, what to improve. In Asia, you should not express criticism as directly as you would in Europe, because this would lead in fact to a deterioration of quality.

In addition, prototypes could be forwarded faster to the test stands in Europe. This could result in safer products. Of course, this does not work with all products; key decisive factors are the costs for manual work as well as the degree of automation. As the production of carbon for example still requires so much handwork, the production will remain in Asia for the moment, even if automation can still be improved. Especially in Europe, however, metal processing is highly automated. This would not only enhance the product quality, but also the production speed. Moreover, I am convinced that the all-in costs are often underestiamted in the case of the production in Asia.

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