All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

SAZbike 17/2017
Reading time 0:50 minutes

Go West?

A small, but growing number of manufacturers produce their products, at least partly, in Europe. Where beats the heart of the cycle industry in future?

SAZbike asks

What do you think about the idea of moving more production plants to Europe?

Dirk Zedler, managing director, Zedler-Institut

In principle, this is a good idea because relocating the production from Asia to Europe can improve the product quality. This is due to the fact that there are less language and cultural barriers within Europe and that routes are shorter. In Eastern Europe customers have the opportunity to visit production more often and to communicate to the producer more directly and more open, what to improve. In Asia, you should not express criticism as directly as you would in Europe, because this would lead in fact to a deterioration of quality.

In addition, prototypes could be forwarded faster to the test stands in Europe. This could result in safer products. Of course, this does not work with all products; key decisive factors are the costs for manual work as well as the degree of automation. As the production of carbon for example still requires so much handwork, the production will remain in Asia for the moment, even if automation can still be improved. Especially in Europe, however, metal processing is highly automated. This would not only enhance the product quality, but also the production speed. Moreover, I am convinced that the all-in costs are often underestiamted in the case of the production in Asia.

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