All about bicycles, electric-assisted bikes, technology and safety in the press

In our daily work as we deal with bicycle safety, technology and user manuals we come across lots of safety risks. The most frequent ones are published in articles of the leading German special-interest magazines TOUR – Europas Rennrad-Magazin Nr. 1, BIKE – Das Mountainbike Magazin Europas Nr. 1 and E-Bike – Das Pedelec-Magazin to make this information important for the sector accessible to a wider public.

For many years now the Eurobike Show Daily accompanying the annual international Eurobike Show has given us the opportunity to publish our perspective on major developments in the cycle industry in full-page articles.

We also speak regularly in independent lectures about all topics relating to bicycle technology and bicycle market. In addition, we are regularly cited by further special-interest magazines or trade journals as well as more and more by radio and television and in their media reports, which shows us that we are completely right with our information. The section NEWS informs you about the latest news from our specialist fields. The reports and publications of this section are listed chronologically or according to topics of interest.

SAZbike 16/2021
Reading time 0:40 minutes

Manufacturers appreciate trade fairs as points of contact

There has been only a sparse number of trade fairs since the beginning of the Corona pandemic. Therefore, the question is how does the industry deal with it.

SAZbike asks
This year SAZbike invited employees of manufacturers and service providers again to take part in an online survey on current industry topics. Almost 200 industry members filled out the survey and answered among others the question about how important trade fairs still are for them and their companies.

Dirk Zedler - Zedler-lnstitut für Fahrradtechnik und -Sicherheit
Trade fairs are an important contact portal, for both the sense of community within one's own team and with partners; in addition, they have a bit of a leisure character by breaking away from everyday life.


All in all, trade fairs play an important role, especially for maintaining contacts. However, in other areas such as sales, relevance is decreasing due to the high demand.

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