All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

SAZbike 16/2021
Reading time 0:40 minutes

Manufacturers appreciate trade fairs as points of contact

There has been only a sparse number of trade fairs since the beginning of the Corona pandemic. Therefore, the question is how does the industry deal with it.

SAZbike asks
This year SAZbike invited employees of manufacturers and service providers again to take part in an online survey on current industry topics. Almost 200 industry members filled out the survey and answered among others the question about how important trade fairs still are for them and their companies.

Dirk Zedler - Zedler-lnstitut für Fahrradtechnik und -Sicherheit
Trade fairs are an important contact portal, for both the sense of community within one's own team and with partners; in addition, they have a bit of a leisure character by breaking away from everyday life.


All in all, trade fairs play an important role, especially for maintaining contacts. However, in other areas such as sales, relevance is decreasing due to the high demand.

Go back