All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

SAZbike 17/2019
Reading time 1:00 minute

Mass market, collector’s items and beginner’s products

All industry experts see an ongoing growth for pedelecs, but also the limits of electrification: There are first requests claiming a further development of the non-motorized bicycle.

SAZbike asks
How do you assess the further sales development of electric bicycles? Which significance will have the bicycle without drive?

Dirk Zedler – Zedler-lnstitut für Fahrradtechnik und -Sicherheit
Electric bikes are sensational in hilly terrains or in inner-city areas. This could mean a relief for the cities. People’s idleness will produce more customers for the electric bike. Unfortunately, bicycles are often replaced by electric bikes without need. I dare not estimate where this process will end. I hope, however, that bicycles will continue to remain attractive. Their achievements are just too good, whereas electric bikes get more and more heavy and thus less manageable.


The respondents expect a growth in sales figures of e-bikes varying in duration. In some niches, however, among them high-value sports bikes, the non-motorized bicycle remains crowd favourite.

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