All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

SAZbike 20/2021
Reading time 0:40 minutes

Sustainably sober

Manufacturers and service providers are aware of the importance of sustainability. The issue requires however a consistent and reasonable approach.

SAZbike asks
Sustainability is one of the topics par excellence at the moment. How can demand for sustainable products be increased?

Dirk Zedler - Zedler-lnstitut für Fahrradtechnik und -Sicherheit
A rethinking of the industry is only gradually beginning.
To date, sustainability has been hardly an issue in the industry, and for good reason. The products bicycle and e-bike stand for sustainable use, but in production considerations as to sustainability generally do play a subordinate role at present, apart from very few exceptions.
But there is movement. If sustainability is made more of a subject of discussion and is used in a way that attracts public attention, the customer demand will also rise.

(...)

Conclusion
It’s in particular credibility that many manufacturers see as a decisive criterion in the communication of sustainability. Many of them consider the issue pragmatically, for example with regard to price orientation on the part of the customers.

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