All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

SAZbike 16/2019
Reading time 0:40 minutes

With service into the future

The brick-and-mortar trade is changing in the field of sale, workshop, services and digitisation. Many manufacturers are actively shaping this process. There is agreement on the growing significance of services.

SAZbike asks
What does a typical bike store will look alike in five years? What are the tasks they will perform?

Dirk Zedler – Zedler-lnstitut für Fahrradtechnik und -Sicherheit
The typical bike store will no longer exist in this form. There will be large-surface stores and boutiques with a small but excellent offer and specific customers. And there will be a development towards repair and delivery services for mail order channels in the case of companies that can no longer cover cost-intensive store keeping.


Many expect that service will become still more important and that there will be an increased development towards small specialists and big stores. Some are of the opinion that the changes will be less important than expected in general.

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