All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

Newsletter 07/2024
Reading time 0:30 minutes

Inspiring politicians for cycling – Eurobike as platform

A delegation from the Federal Ministry for Economic Affairs and Climate Action, Changing Cities e.V. et al., who were shown around the Eurobike Show by Arne Behrensen and Mareike Schodder from Zukunft Fahrrad e.V., visited our booth.

Delegation from the Federal Ministry for Economic Affairs
and Climate Action / © Zedler-Institut
It was both a great honour and a pleasure for us to be able to present our share as a “hidden champion” of the bicycle industry to the political players.
 
Eurobike 2024 was far more than just a platform for important personal industry dialogue, especially due to the increasing political attention.
 
Photo: Zedler-Institut

Go back