Over mulled punch and against a baroque backdrop, discussions quickly turned to very real issues from everyday entrepreneurial practice.

Dirk Zedler deliberately addressed the following request directly to Cem Özdemir:

“I have nothing against cars, but I would appreciate it if bicycles and e-bikes were consistently considered in every decision.”

This is exactly what it is about: not ideology, but a change in perspective. Sustainable mobility emerges where bicycles are a natural part of every decision – not an afterthought.

• Focusing on a single social media channel can work very well.
• Nobody is interested in the product itself. What sells are emotions.
• Even within the German Armed Forces, there are people who deal with road safety for cyclists, urban planning and related topics.

A particular highlight of every Bikebrainpool event is the networking dinner in the evening. In a cozy Bavarian inn, the first day came to a relaxed close at themed tables with engaging conversations, great food and wonderful company.

Personal exchange was at the heart of the event and will certainly continue to be so.

Our sincere thanks go to Isabell Eberlein, Ulrike Saade and Amelie Suttner from velo_konzept, as well as to the velobiz team, for a highly successful event from which we took away many valuable impulses. We are already looking forward to the next one!

• JobRad – Bicycle Leasing and Product Pricing
  A hands-on insight from Niklas Muxel (JobRad) and Pia Moritz (Canyon) into how JobRad’s pricing widget clearly communicates customer benefits.
• Eva List – “LinkedIn? Do we really need it?“
  Clear messages on why LinkedIn is indispensable in B2B and why leaders should make it a top-management priority.
  Our clear answer: Yes, we do need it!
• Natalie Kuba – “AI in Practice: The Best Tools for Marketing and Communication”
  Practical tools, clear recommendations and strong real-world value for everyday AI use.
• Closing highlight:
  The fireside chat with MTB pro legends Danny MacAskill and Tarek Rasouli, moderated by Arne Bischoff, offered exciting insights into bike marketing and the evolution of the scene.

A compact and inspiring day full of relevant insights – thank you to velobiz.de for a strong Summit 2025 and your warm hospitality!

True to the spirit of Markus Fritsch’s welcoming address, our heads were full of new ideas on the journey home.

offered an impressive and engaging retrospective of what VSF has achieved, changed and driven forward over four decades for the benefit of cycling. This set the perfect stage for two inspiring days full of exchange and new impulses.

It was a good thing that five of us were on site, as it allowed us to divide up the lectures and workshops effectively and take away a great deal of valuable input.

The presentations on the ever-present topic of artificial intelligence were particularly exciting. Unlike many other events, AI agents were demonstrated step by step using real-life examples.

The workshops on team resilience, marketing, social media and successful sales conversations also provided us with many useful impulses. Now it is up to us to integrate these new insights into our everyday work.

Dirk’s presentations on the EU General Product Safety Regulation (GPSR) were also met with great interest – a topic that has only partially reached manufacturers and is still largely unknown in retail.

At the end of the conference, it was a real pleasure to reflect on the many impressions together with so many committed cycling enthusiasts at the bar of the Penta Hotel.

It was a great pleasure to be part of it.

Many thanks to Uwe Woell, Stephan Fuchs and the entire VSF team!