All about bicycles, electric-assisted bikes, technology and safety in the press

In our daily work as we deal with bicycle safety, technology and user manuals we come across lots of safety risks. The most frequent ones are published in articles of the leading German special-interest magazines TOUR – Europas Rennrad-Magazin Nr. 1, BIKE – Das Mountainbike Magazin Europas Nr. 1 and E-Bike – Das Pedelec-Magazin to make this information important for the sector accessible to a wider public.

For many years now the Eurobike Show Daily accompanying the annual international Eurobike Show has given us the opportunity to publish our perspective on major developments in the cycle industry in full-page articles.

We also speak regularly in independent lectures about all topics relating to bicycle technology and bicycle market. In addition, we are regularly cited by further special-interest magazines or trade journals as well as more and more by radio and television and in their media reports, which shows us that we are completely right with our information. The section NEWS informs you about the latest news from our specialist fields. The reports and publications of this section are listed chronologically or according to topics of interest.

RadMarkt 10/2007
Reading time 0:40 minutes

Searching for something positive

At the RadMarkt-Forum 2007 the panelists represented different aspects and positions. Most important insight concerning bike tests: It has to be seen to it that a positive message is sent.

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VSF-chief executive Albert Herresthal pointed out that tapering was not only an issue affecting journalists, but also consumers who were hardly prepared to accept differentiations: "You differentiate very well in your magazine, but this is less recognized than the overall mark. Therefore, I suggest to do without the overall mark. You cannot reduce numerous aspects to one single mark."

This was not only discounted by Brackeman, but also by bike-expert Dirk Zedler: "The readers call for the overall mark. They are increasingly unwilling to absorb differentiated information, become more and more superficial. Also Stiftung Warentest cannot do without the overall mark, the readers' pressure is too high."

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