The Sport4Ukraine fundraising campaign
launched by Outtra Managing Director Siegbert Müller was already able to exceed the 100,000 euro mark last week. As of today (April 12, 2022), 212,016 euros in donations have already been received. The donations collected in the process are doubled by own donations to organisations such as “Aktion Deutschland hilft”, the “German Red Cross”, the “UNHCR (The UN Refugee Agency)” or “Caritas Austria”. For a donation of 100 euros, the Sport4Ukraine project, which also includes the two special-interest media of Ebner Media Group, i.e. SAZbike and SAZsport, will donate another 100 euros to the organisations. With this amount already doubled, 52,516 euros have been collected to date.
Fortunately, more and more manufacturers and specialist shops have joined the project since the campaign was launched. Currently, all in all 41 companies participate in Sport4Ukraine, among them well-known companies in the bicycle industry such as Paul Lange & Co, Zedler-Institut, Ortlieb and Vaude. “It is impressive to see what the industry can do together and what has come out of this idea within a week. It's also great that the companies are spreading the word about this campaign on their own social media channels and platforms. I would like to thank all parties for their commitment, their time and all activities that make the Sport4Ukraine project even more public in order to motivate more people to get involved. I am sure that together we can provide even more support for the field helpers,” says Siegbert Müller, initiator of Sport4Ukraine and Managing Director of Outtra.
Author: Solveig Schneider
Source logo: Sport4ukraine