All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest.

SAZbike 2018/07/02
Reading time 2:00 minutes

Eurobike Award 2018 presented 40 times

At this years Eurobike Award 40 winner products are awarded. Twelve of them will receive a Gold Award and two the Green Award for eco-friendliness.

The panel of experts discusses the products handed in

This meanwhile 14th issue of the Eurobike Award was once again characterized by a large range of products handed in which from the manufacturer’s point of view have the potential to define new trends on the cycle market. In spite of the almost two months earlier Eurobike Show date this year, the big number of 366 products applied for the coveted Eurobike Award. A six-strong expert panel of judges chose the winners in a two-stage process.

Part of the expert panel was Dirk Zedler, an expert for bicycle tests and product safety. The retailer’s perspective was assessed by Wolfgang Hohmann managing two sports bike shops in Dubai and Heitersheim, Germany (Wolfi’s Bike Shop). The special-interest media were represented by the journalists Marta Villa and Sissi Paersch. Tarek Rasouli, owner of the agency Rasoulution is an insider of the mountain bike scene. The Brit Cat Heraty is a textile designer and endurance athlete.

At the end of the two-stage process the panel of experts finally agreed on 40 products which will be displayed in a special show at Foyer East of the Friedrichshafen Eurobike Show. For twelve products that in the judges’ opinion are particularly innovative the Eurobike Award was gold-plated in addition. Furthermore, two other product novelties received the special Green Award for their eco-friendliness.

“The bicycle market is currently facing many new influences, such as modified demands on mobility, but also an increasing influence due to digitisation. The Eurobike Award also documents with how much bravour this challenge is handled by the market players in the cycle industry. It offers once again a concentrated view on the innovative future of the bicycle market”, says Eurobike project leader Dirk Heidrich.

Like every year the winners of the Eurobike Award still have to be patient until the curtain rises for the winners of the Gold Awards. These will be published on the first day of the Eurobike Show (Sunday, July 8) during the ceremony at Foyer East.

Author: Tillman Lambert
Photo: SAZbike

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