All about bicycles, electric-assisted bikes, technology and safety in the press

The most common safety risks that we come across in our daily work around bicycle safety, technology and operating instructions are also published by us in articles in the leading German special-interest magazines TOUR (Europe's road bike magazine no. 1), BIKE (Europe's mountain bike magazine no. 1), MYBIKE and EMTB in order to make this information, which is important for the industry, available to a wider public.

For many years now, the Eurobike Show Daily, trade fair magazine of the annual Eurobike Show, has also given us the opportunity to publish our view of major developments in the cycle industry in full-page articles.

We also speak regularly in independent expert presentations about all areas of bicycle technology and the bicycle market. In addition, we are quoted by further special-interest magazines of the industry and the trade as well as increasingly by radio and television in their media reports, which shows us that we are spot on with our advice. The section "News" informs you about the latest news from our specialist areas. The reports and publications of this section are listed chronologically or according to areas of interest., November 2022
Reading time 1:45 minutes

Newsletter for members


In spite of the drop in temperatures, November was a politically inspiring month for the bicycle: Together with the Pro Rail Alliance, we have successfully called on the federal and state governments to build more bicycle parking spaces at railway stations, our founding member JobRad received the “EY Entrepreneur Of The Year” business award, and we have brought momentum to the bicycle debate in the parliamentary circle on cycling in Baden-Wuerttemberg. Let the new year come!


3. Parliamentary circle on cycling Baden-Wuerttemberg
At the beginning of the year, Baden-Wuerttemberg was the first federal state to establish a parliamentary cycle group at the state level. The third meeting of the members of parliament took place under the title “The bicycle as an economic factor” at Zedler-Institut in Ludwigsburg. The topics included the strong growth of the industry, a German professorship specifically for bicycle engineering and the current economic situation. We thank our founding member Zedler-Institut for the successful event and look forward to future-oriented political cooperation in Baden-Wuerttemberg!


6. News from the membership
First of all, we would like to congratulate our founding member JobRad on winning the “EY Entrepreneur Of The Year 2022” business award! Ulrich Prediger, Sandra Prediger und Holger Tumat won the annual award in the sustainability category presented by the consulting firm Ernst&Young (EY). According to EY, this year's award winners “...impress with their entrepreneurial courage and innovative strength in challenging times”. Great performance @JobRad!

And now two news from members of Zukunft Fahrrad, who are also committed to the highest level of sustainability. Zedler-Institut as well as Ampler are among the pioneers in the industry and set new standards in climate protection.

Zedler-Institut becomes Company for Climate Protection
In October, Zedler-Institut was the first company in the cycle industry to be honoured by the Federal Ministry of Economic Affairs and Climate Action as a new member of the association of German Companies for Climate Protection (“Klimaschutz-Unternehmen e.V.”). All in all six companies were awarded among other things for their operational measures to increase energy and resource efficiency as well as for their investments in renewable energies. Dirk Zedler is founder and managing director of the Institute and deputy chairman of the board at the German bicycle association Zukunft Fahrrad. We warmly congratulate him and the Institute on this award!


Parliamentary circle on cycling on the topic “Alliance bicycle + rail”, Berlin
Parliamentary circle on cycling on the topic “The bicycle as abusiness factor”, Zedler-Institut, Baden-Wuerttemberg
SPD faction night on road traffic law, Berlin
Presentation of the EY Entrepreneur of the Year award, Berlin
Press conference bicycle and rails, Berlin
Advisory Council Cycling, Federal Ministry for Digital and Transport, Berlin
VSF annual conference, Leipzig
Technical discussion mobility budget, Berlin


Authors: Andrea Richter, Henni Birkner and the branch office

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