Medien

Since 2011 Dirk Zedler has been asked by Eurobike Show Daily to comment on current developments and to present possibilities and opportunities.

Cycling is more popular than it’s ever been in the Automobile Age, especially in many big European cities. And that creates new challenges for the bicycle industry.

It’s a fact that more and more e-bike conversion kits are available on the market. These kits bundle an electric motor, battery and control unit together so consumers can transform a conventional bike into a pedelec.

In some big European cities, cargo bikes are everywhere. Whether it’s a big logistics company delivering packages or a mom taking her kids to kindergarten, cargo bikes have become an integral part of city traffic.

Eurobike is the industry’s biggest party of the year, where we celebrate all of the latest innovations that make our industry dynamic. But like a lot of epic parties, this one will leave a lot of people with hangovers — especially retailers and consumers.