Medien

The cycle industry is in need of hard lobbying (not only) in Berlin. It would be a good idea for the cycle industry to stand together and to think big.[nbsp]

A small, but growing number of manufacturers produce their products, at least partly, in Europe. Where beats the heart of the cycle industry in future?

SAZbike asks

Reader’s question

The experts’ recommendations

Although the results of the 2014 test of e-bikes conducted by the German foundation for comparative product testing (Stiftung Warentest) were clearly better, the sector is stirred up once again. The test not only generated a lot of discussions among the bicycle manufacturers concerned, but also among various test institutes. Just shortly after the publication some well known individuals from the bicycle sector expressed their criticism of the test. Some of these statements have not been welcomed by everyone. Renowned branch associations also commented the test and did not hold back their criticism. We’ve collected the most important controversial statements for you.

The bicycle sector needs buying incentives. That is undisputed. In this regard the industry provides an increasing offer in models. There seems to be a suitable bike for every specific intended purpose whatsoever. The media is not entirely innocent in the situation, that’s the opinion of an importer. And the dealers? They must make the best of it and order more bikes – or not? One of the suppliers is convinced that the dealer should oppose the "industry’s marketing activities". On the other hand, it’s actually the stronger diversification which brings a significant advantage: The customer is confused about which bike is the right for him. He therefore seeks advise in a specialist shop instead of buying from the discounter store or online dealer. Suppliers therefore advise the dealers to specialize themselves and strengthen their position. Read in our forum of today which way could be the best.