Medien

Manufacturers provide a wide range of offers regarding customer retention to specialist retailers. Here the suppliers explain the major instruments.

All industry experts see an ongoing growth for pedelecs, but also the limits of electrification: There are first requests claiming a further development of the non-motorized bicycle.

The brick-and-mortar trade is changing in the field of sale, workshop, services and digitisation. Many manufacturers are actively shaping this process. There is agreement on the growing significance of services.

The stock of high-value second-hand bicycles increases with the leasing returns that are not taken over. Manufacturers welcome this development, as the chances clearly outweigh.

The service in the bicycle trade needs to be reorganised completely. We observe that many retailers do not face their demanding customer adequately and that minor deficiencies escalate into court proceedings.

In this regard we have to rethink. As recalls are not negative, but lived customer service.