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Recent years have seen a boom in bicycle and e-bike sales. It’s high time for bike dealers and manufacturers to start caring about the bicycle as a product in all its facets. The industry needs to ramp up its lobbying effort to ensure cycling is a truly sustainable mobility solution.

Car manufacturers, suppliers, associations and car dealers are discovering the bicycle. What does that do to the bicycle industry?

The manufacturers have concrete ideas about the advantages of the stationary specialist trade. Here they explain what they see as the most important unique selling points.

Many companies find new staff through similar sources. The advantages of the bicycle industry play a major role in this.

Many manufacturers also present themselves as attractive employers to existing staff. Here they reveal how to do that.

Political support for recruitment can be particularly diverse. The industry seems to see potential especially in the conditions for apprenticeships.