Medien

Dirk Zedler

The bicycle has left the car behind. Congratulations to SAZbike on a quarter-century in which the cycle industry has completely reinvented themselves.

Besides in-house training headhunting resources from the specialist trade is an absolutely common form of attracting staff from manufacturers and service providers. This will certainly continue because experts in the trade offer unique advantages.

BACKGROUND REPORT: STANDARDS — Most bicycle brands like to brag about how innovative they are; it’s an important part of their marketing messages. But too much innovation can be dangerous when it comes to consumer safety.

Manufacturers provide a wide range of offers regarding customer retention to specialist retailers. Here the suppliers explain the major instruments.

All industry experts see an ongoing growth for pedelecs, but also the limits of electrification: There are first requests claiming a further development of the non-motorized bicycle.